Online T&C’s

1. These terms

    • 1.1 What these terms cover. So, you want to buy one of our sweaters? Maybe we’re biased but…excellent choice. The next few pages contain the terms and conditions on which we’ll be supplying it (or them?!) to you.
    • 1.2 Why you should read them. Yes these terms are boring and legal and have weird words in but they are also pretty important. If you read on you’ll find out who we are, how we’ll provide your sweater to you, how either of us can change or end the contract, what to do if there is a problem and other important information. If you think that there is a mistake in these terms, please contact us and we’ll get our legal bods on it.

2. Information about us and how to contact us

      • 2.1 Who we are. We are Sheep Included Ltd. a company registered in England and Wales. But, we’re pals, so you can just call us “Sheep”. Our company registration number is 11226906 and our registered office is at 3 Leverton Place, London, United Kingdom, NW5 2PL. Our registered VAT number is 289 1714 66.
      • 2.2 How to contact us. You can contact us by writing to us at One of our lovely team will get back to you as soon as we can.
      • 2.3 How we may contact you. If we have to contact you we will do so by telephone or by writing to you at the email address or postal address you provided to us in your order.
      • 2.4 “Writing” includes emails. Handwritten letters are great but, just so you know, when we use the words “writing” or “written” in these terms, this includes emails.

3. Setting up an account

    • 3.1 Come and join the Flock. If you want to purchase one of our sweaters you will need to register a few details with us so we can set you up with your very own, shiny new account. No code names please Mr Bond, we need information that is up to date and accurate. The key information we’ll need to get you started is your first name and surname, your e-mail address, your phone number (in case we need to contact you directly about an order query) and your delivery and billing (cardholder) addresses, including accurate postcodes. We will not be able to complete any transactions without the billing address of the credit card used to complete the purchase.
    • 3.2 Once you’ve created your own account we’ll store your relevant delivery and contact details securely, so that the purchasing process is easier each time you buy a sweater. In order to keep those sweaters flowing smoothly, we ask that you keep this information up to date and that you select the correct information from your account when completing a transaction.

4. Our contract with you

    • 4.1 How we will accept your order. Our acceptance of your order will take place when we email you to confirm it. The second you get that email a contract will come into existence between you and us. We’ll be… official.
    • 4.2 If we cannot accept your order. If we are unable to accept your order for any reason, we will let you know in writing and will obviously not charge you for the sweater. Why would this happen we hear you cry? Well it might be because our sweaters are unexpectedly out of stock, because of unpredicted limits on our resources which we could not reasonably plan for, because we have identified an error in the price or description of the sweater you’ve bought or because we are unable to meet a delivery deadline you have specified.
    • 4.3 Your order number. We will assign an order number to your order and tell you what it is when we accept your order. It will help us if you can tell us the order number whenever you contact us about your order. We’ll use it to track that beautiful sweater of yours from the farm all the way into your loving arms.
    • 4.4 We only sell to certain countries. Our website is solely for the promotion of our sweaters in the following countries: the United Kingdom, Ireland, France, Germany, the Netherlands, Denmark, Spain, Austria, Italy, Finland, Sweden, the USA, Australia and New Zealand. Unfortunately, for the moment, we do not accept orders from or deliver to addresses outside of these countries. Bear with us, world saving takes time.



5. Our products

    • 5.1 Sweaters may vary slightly from their pictures. The images of the sweaters on our website are for illustrative purposes only. Although we have made every effort to display the colours accurately, we cannot guarantee that your device’s display of the colours accurately reflects the colour of the sweaters. Your sweater may vary slightly from those images. Although we have made every effort to be as accurate as possible, because our products are charmingly bespoke, all sizes, dimensions and measurements indicated on our website are provided on a reasonable endeavours basis.
    • 5.2 Product packaging may vary. The packaging of the sweater may vary from that shown in images on our website.
    • 5.3 Making sure you get the right size. There is nothing more annoying than getting something in the wrong size. Only you know what works for you, so you are responsible for ensuring that you pick the size that best fits you. You can find information and tips on how to find your size on our website or by contacting us.

6. Your rights to make changes

If you wish to make a change to the sweater you have ordered please contact us as soon as you can. We will let you know if the change is possible. If it is possible we will let you know about any changes to the timing of supply or anything else which would be necessary as a result of your requested change and ask you to confirm whether you wish to go ahead with the change. We hate saying no but if we cannot make the change or the consequences of making the change are unacceptable to you, you may want to end the contract (see clause 9 – Your rights to end the contract).

7. Changes

    • 7.1 Minor changes to the products. We may change our sweater:
      • to reflect changes in relevant laws and regulatory requirements; and
      • to implement minor adjustments and improvements to design and style.
    • 7.2 More significant changes to the products and these terms. In addition, we may occasionally wish make more material changes to these terms or to the look and feel of the sweaters themselves. If we do so we will notify you and hope you’ll give the changes a big thumbs up. However if you don’t, you can contact us to end the contract before the changes take effect and receive a refund for any sweaters paid for but not received.

8. Providing the products

    • 8.1 Delivery costs. The cost of delivery will be shown on our website when you progress to the checkout page. This will vary based on where in the world you’re ordering from and may go up and down over time based on fun stuff like currency fluctuations and taxes.
    • 8.2 I’m cold. How long will my sweater take? During the order process we give you an estimate of how long your sweater will take to arrive. It goes without saying that we want you strutting your stuff in your sweater ASAP so we will deliver it as soon as reasonably possible and always within 30 days after we receive your order. We’ll send you a tracking number so you can follow your woollen bundle of joy winging its way across the globe to you.
    • 8.3 We are not responsible for delays outside our control. If our delivery of your sweater is delayed by an event outside our control then we will contact you as soon as possible to let you know and we will take steps to minimise the effect of the delay. Provided we do this we will not be liable for any delays caused by the event. We’ll keep working to get your sweater to you but if we tell you there is a risk of substantial delay you may contact us to end the contract and receive a refund.
    • 8.4 What if I’m not at home when you deliver it. Wait… you mean you won’t be waiting by the door all day in anticipation? Fear not dear customer. If no one is available at your address to take delivery and we can’t get your sweater safely through your letterbox then we will leave you a note informing you of how to rearrange delivery or collect the sweater from a local depot.



    • 8.5 If you do not re-arrange delivery. Please don’t leave your sweater all alone in the depot – they get homesick and don’t like the dark. If after a failed delivery to you, you do not re-arrange delivery or collect your sweater from a delivery depot within a reasonable timeframe then we will contact you for further instructions. We’d appreciate you responding promptly otherwise we may have to charge you for storage costs and any further delivery costs. If, despite our reasonable efforts, we are unable to contact you or re-arrange delivery we may end the contract and clause 2 will apply.
    • 8.6 If we deliver your sweater late you can get legal. You may have certain legal rights if we deliver your sweater late (gulp!). If 30 days go by without receiving your sweater then you may treat the contract as at an end straight away if any of the following apply:
      • (a) we have refused to deliver your sweater; or
      • (b) you told us before we accepted your order that delivery within the delivery deadline was essential.
    • 8.7 Ending our contract for late delivery. If you choose to treat the contract as at an end for late delivery under clause 6 then you can cancel your order for the sweater/s and even reject any sweater/s that have been delivered. You must do this through the ‘My Account’ section of our site. After that we will refund any sums you have paid to us for the cancelled sweaters and their delivery and apologise wholeheartedly. If the sweater has been delivered to you, you must post it back to us to the address we provide you with.
    • 8.8 Time to accept responsibility. Your sweater will become your pride, your joy and, most importantly, your responsibility from the time we deliver the product to the address you gave us. We have no doubt it is in excellent hands.
    • 8.9 Is this really mine now? Once we have received payment in full, you own your sweater.
    • 8.10 What happens if you don’t tell us all we need to know. Obviously we need to know a few bits and pieces about you in order to get your sweater to you. For example, your address tends to be fairly important! We’ll try and collect all of this as part of the order process. However, if you miss out a few bits or it doesn’t look right then we will contact you via email to ask for this information. If you do not give us this information within a reasonable time of us asking for it, or if you give us incomplete or incorrect information, we may either end the contract (and clause 2 will apply) or charge a reasonable sum, purely to compensate us for any extra work that is required as a result.
    • 8.11 Delay due to lack of info. We hope you understand that we can’t be held responsible for supplying your sweater if this is caused by you not giving us the information we need within a reasonable time of us asking for it.

9. Your rights to end the contract

    • 9.1 We’ll be gutted but you can always end your contract with us. Your rights when you end the contract will depend on whether there is anything wrong with your sweater, how we are performing and when you decide to end the contract:
      • (a) If one of our sweaters is faulty or we didn’t describe it correctly you may have a legal right to end the contract (or to get it repaired or replaced or to get some or all of your money back);
      • (b) If you want to end the contract because of something we have done or have told you we are going to do, see clause 2; or
      • (c) If you have just changed your mind, see clause 3. You may be able to get a refund if you are within the cooling-off period, but, depending on where you are, you may have to pay the costs of return of your sweater;
    • 9.2 It’s not you, it was us. If you are ending a contract for a reason set out at (a) to (d) below then our bad. The contract will end immediately and we will refund you in full for any products which have not been provided and you may also be entitled to compensation. You can do this if:
      • (a) we have told you about an upcoming change to our sweaters or these terms which you do not agree to (see clause 2);
      • (b) we have told you about an error in the price or description of the sweater you have ordered and you do not wish to proceed;
      • (c) there is a risk that supply of your sweater may be significantly delayed because of events outside our control;
      • (d) you have a legal right to end the contract because of something we have done wrong (including because we have delivered late (see clause 6).



    • 9.3 What if I change my mind after ordering? If you’re based in the EEA, we have some good news for you: all consumers have a legal right to change their mind within 14 days of ordering and receive a refund. These rights, are under a riveting piece of statute called the Consumer Contracts Regulations 2013.
    • 9.4 So I have 14 days? The law gives you 14 days but we’re a generous bunch and we want happy customers only. Therefore Sheep will give you up to 28 days to change your mind. All we ask is that you follow our Returns Policy. Oh and keep the box it came in. Depending on where you live, you might need to return it in the box we provided. If you don’t need the box, please recycle it and then give yourself a teeny high five for being a tree saving legend.

Please note that in certain countries (sorry Austrians and New Zealanders!) you may be asked to cover the costs of posting your sweater back to us. Whatever happens I’m sure we will find it a lovely new home.

10. How to end the contract with us (including if you have changed your mind)

    • 10.1 Tell us you want to end the contract. To end the contract with us, please let us know by logging into the ‘My Account’ section of our website, go to ‘My Orders’ and follow the return process. If you have any questions or need help, please email us anytime at
    • 10.2 Returning products after ending the contract. If you end the contract for any reason after the sweater has been dispatched to you or you have received it, you must return it to us if you want a refund. For more details on how to do this, please see our Returns Policy.

11. Our rights to tell you ‘it’s over’

    • 11.1 We may end the contract if you break it. Breaking up is hard but we may end our contract with you at any time by writing to you if:
      • (a) you do not, within a reasonable time of us asking for it, provide us with information that is necessary for us to provide the sweater to you or you keep providing us with the wrong information; or
      • (b) you fail to accept delivery and then do not, within a reasonable time, arrange collection of redelivery.
    • 11.2 If you break the contract, there may be a small cost. If we end the contract in the situations set out in clause 1 we will refund any money you have paid for any sweaters we have not provided. However, we also reserve the right to deduct or charge you reasonable compensation for the net costs we will incur as a result of your breaking the contract.

12. What if there is a problem with my sweater?

    • 12.1 We’re good listeners. Tell us your problems. If you have any questions or complaints about your sweater, please contact us. You can email the Sheep team at
    • 12.2 Summary of your legal rights. We pride ourselves on supplying brilliant sweaters but it is also the law that all goods you buy on the internet must come as described, as well as being fit for purpose and of satisfactory quality. We’re pretty sure you’ll agree that we pass these tests with flying colours but… if you don’t, let us know. If you want a more detailed summary of all your rights as a consumer then please visit the Citizens Advice website or call 03454 04 05 06.
    • 12.3 Your obligation to return rejected sweaters. If you believe you have reasonable grounds to reject one of our sweaters, you may do so by following our Returns Policy and letting us know why you are sending it back.

13. Price and payment

    • 13.2 Right, I’m loving these sweaters. How much? The price of our sweaters (which includes VAT and other taxes) will be the price indicated on the order pages when you placed your order. It will be in the currency of the location from where you are accessing the Sheep site. We take all reasonable care to ensure that the price of the sweater advised to you is correct. However, we’re only human so please see clause 2 for what happens if we discover an error in the price of the sweater you order.



    • 13.2 Whoops, we priced it wrong. It is always possible that, despite our best efforts, some of the sweaters we sell may be incorrectly priced. We will normally check prices before accepting your order so that, where the sweater’s correct price at your order date is less than our stated price at your order date, we will charge the lower amount. If the product’s correct price at your order date is higher than the price stated to you, we will contact you for your instructions before we accept your order. If we accept and process your order where a pricing error is obvious and unmistakeable and could reasonably have been recognised by you as a mispricing, we may end the contract, refund you any sums you have paid and require the return of any sweater/s provided to you.
    • 13.3 When you must pay and how you must pay. We accept payment with Visa, Mastercard and American Express and we’ll give you the option to select how you want to pay at the order stage. You must pay for the products before we dispatch them.
    • 13.4 Permission to use. When you buy one of our sweaters, you are confirming that the credit/debit card that is being used is yours or that you have been specifically authorised by the owner of the credit/debit card to use it. All credit/debit card holders are subject to validation checks and authorization by the card issuer. If the issuer of your payment card refuses to authorize payment to us, we won’t get paid. That means we will unfortunately not be liable for any delay or non-delivery.

14. So you’ve suffered loss or damage (ouch), what next?

    • 14.1 We are responsible to you for ‘foreseeable’ loss and damage caused by us. If we breach these terms or fail to act with reasonable skill and care, then we accept that we should be responsible for any loss or damage you suffer that is a foreseeable result. Ok, sounds good so far but what’s with this ‘foreseeable’ stuff? Well loss or damage is foreseeable if either it is obvious that it will happen or if, at the time of your order, both of us knew it might happen. In the same way as we cover you for loss that is foreseeable, we expressly exclude responsibility for any loss or damage that is unforeseeable.
    • 14.2 So you exclude all damage that isn’t foreseeable? Not quite. There are certain types of damage that we are on the hook for, come what may. This includes the rather unlikely scenario of us being negligent and somehow causing your death or personal injury. It also means we do not exclude any damages where we have been fraudulent in our dealings with you.
    • 14.3 We are not liable for business losses. Our sweaters are supplied to you as a consumer. You are not permitted to bulk buy our sweaters for any commercial, business or re-sale purpose. If you do, we reserve our rights and will have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

15. Let’s talk data

    • 15.1 How we may use your personal information. As part of the order process and as a result of your visiting our site, we must have some of your personal data. If you want to know how we use it and why then have a look at our Privacy Policy.

16. Our Stuff

    • 16.1 All of the stuff on our site has been designed and produced by Sheep. We have no issues with you reading, printing or downloading content providing it is for private use only. Please don’t use any of our content or distribute it to others for the purpose of commercial gain. All of the imagery, graphics, photography, designs, and text on our site contains intellectual property rights that belong to us. We ask you to acknowledge and respect that. If you want to use any of our stuff then send us an email. We’ll be flattered.




17. Other important terms

    • 16.1 We may transfer this agreement to someone else. We may transfer our rights and obligations under these terms to another organisation. We will always tell you in writing if this happens and we will ensure that the transfer will not affect your rights under the contract.
    • 16.2 Nobody else has any rights under this contract. Psssst, this contract is between you and us. Nobody else has any rights to enforce any of its terms. It’s just the two of us.
    • 16.3 If a court finds part of this contract illegal, the rest will continue in force. Each little bit of these terms operates separately. If any court or relevant authority decides that any of them are unlawful (the cheek!), the remaining bits will remain in full force and effect.
    • 16.4 Even if we delay in enforcing this contract, we can still enforce it later. If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date.
    • 16.5 Which laws apply to this contract and where you may bring legal proceedings. These terms are governed by English law and you must bring legal proceedings in respect of the sweaters in the English courts. But please email us first. We’re really pretty nice and we can probably sort it out without having to dust off our suits.


Privacy Policy


So, you’ve found your way to our privacy policy. Nice work. Granted it’s not the most riveting of topics but it is important. If you want to find out how we process your data and how you can exercise your rights then read on. Likewise if you want to download this and keep it stashed away for a rainy day then you can.

We want you to know that Sheep Inc. takes your privacy very seriously. Whether you’re just here for a casual browse or you’re buying your tenth jumper we are committed to protecting your personal data.

  1. Important information and who we are


This privacy policy should give you an indication of how we collect and process your personal data through your use of this website, including any data you may provide through this website when you sign up to our mailing list or purchase one of our jumpers.

Sorry kids but our sweaters are too cool for school. Therefore we want to make it clear that our website is not intended for children and we do not knowingly collect data relating to children.


Sheep Included Limited (that’s us!) is the controller and responsible for your personal data. You will see us referred to as various things in this policy e.g. “Sheep”, “we”, “us” or “our”.


If you have any questions about this privacy policy or our privacy practices, please contact us in the following ways:

Full name of legal entity: Sheep Included Ltd.

Email address:

If you’re unhappy about anything to do with this policy or your data, you have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( However, we’d love it if you could give us a heads up before you approach the ICO. We’ll do all we can to help set things right.


Data protection is a hot topic so we keep this policy under regular review. The version you’re currently reading was last updated on 1st October 2019. Want to see what it used to say? Drop us an email and we can send you any of the historic versions.

It is important that the personal data we hold about you is accurate and current. So, if you don’t mind, can you please let us know if your personal data changes during our relationship with you?


This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We don’t control these third-party websites and so aren’t responsible for their privacy statements (sorry!). Therefore, if you do decide to leave us for someone else, we encourage you to read their privacy policy.



2. The data we collect about you

You’ll hear the words ‘personal data’ or ‘personal information’ thrown around a bit in this policy so it makes sense that you understand what we mean. Essentially, we’re talking about any information regarding an individual from which that person can be identified. This doesn’t include data where the identity of a person has been removed.

We may collect, use, store and transfer different kinds of personal data about you. We have separated this out into the categories below:

  • Identity Data includes first name, last name, username or similar identifier and title.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes payment card details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our website, products and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share ‘Aggregated Data’ which doesn’t fit neatly into the categories above. Aggregated Data might be derived from your personal data but is not considered personal data by the bigwigs of the data protection world. That’s because this data will not directly or indirectly reveal your identity. You’ll be like the 007 of the internet. To give you an example of how this works: we may aggregate your Usage Data to calculate the percentage of our lovely visitors accessing a specific feature on the website or to work out which corner of the globe you’re checking in from.

Never fear. If we do combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we assure you that we’ll treat it as personal data.

We do not collect any Special categories of Personal Data about you. ‘Special’ categories of personal data include details of your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data. We don’t care who or what you believe in. So long as you love sheep, have a taste for beautifully made clothing and want to personally save the world, come on in. Oh and we also don’t collect any information about criminal convictions and offences. Phew!


Sometimes we might need to collect personal data by law, or under the terms of a contract we have with you. If you fail to provide that data when we ask you, we may not be able to perform the contract we have or are trying to enter into with you. That would be rubbish for both of us and might mean we can’t send you your sweater. We’ll always let you know if we don’t have enough data or we are having to cancel the contract but it still won’t stop us feeling sad.



  1. How is your personal data collected?

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
  • order our products;
  • create an account on our website;
  • register your sweater;
  • subscribe to our email list;
  • request marketing to be sent to you;
  • enter a competition, promotion or survey; or
  • give us feedback or contact us.
  • Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy [LINK] for further details.
  • Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below:
  • Technical Data from the following parties:
    • analytics providers such as Google or Facebook based outside the EU;
    • advertising networks such as Google or Facebook based outside the EU; and
    • search information providers such as Google based outside the EU.
  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Stripe based outside the EU.
  1. How we use your personal data

As good honest citizens of the world, we will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. If you want more details of what this means, see the Glossary section below.
  • Where we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email. If you do consent, don’t worry, you’re not stuck with us forever. You have the right to withdraw consent to marketing at any time by contacting us. If you do, we will wave you off into the sunset with a tear in our eye but wishing you the best.




So you want to know how we use your data? Well that’s convenient because we’ve created a beautiful little table below which does just that. It will give you a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Sometimes we process your personal data for more than one lawful ground but that depends on the specific purpose for which we are using your data. If you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below, contact us and we’ll be happy to fill you in.


Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest
To register you as a new customer (a) Identity

(b) Contact

Performance of a contract with you
To process and deliver your order including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable you to partake in a prize draw, competition or complete a survey (a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)







Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity

(b) Contact

(c) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you (a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences (a) Technical

(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you (a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

(f) Marketing and Communications

Necessary for our legitimate interests (to develop our products/services and grow our business)




We want you to know that you’re unique. Therefore we may use your Identity, Contact, Technical, Usage and Profile Data to get an idea of what we think may be of interest to you.

If you have requested information from us or purchased one of our delightful items and have not opted out of marketing then we might send you some bits and pieces about what we’re up to as a company.


We hate goodbyes but nothing lasts forever (well, apart from our sweaters). If you want us or third parties to stop sending you marketing messages at any time then just follow the opt-out links on any marketing message sent to you. Alternatively, if you don’t like the number or content of messages you’re receiving drop our lovely team an email at any time of the day or night and we’ll endeavour to get back to you with a solution ASAP.

Just as an FYI. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of you purchasing one of our products.


Sadly we’re not talking about the crumbly and delicious kind. If you want to understand what cookies we use, we have a whole policy on it. Please scroll on.


We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you want an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us and we’ll get our top data protection bods on the case.

In the unlikely event we need to use your personal data for an unrelated purpose, we promise we’ll notify you and explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

  1. Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes set out in the table Purposes for which we will use your personal data above.

  • External Third Parties as set out in the Glossary.
  • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We’re a nice bunch but you’re our priority. Therefore, when we share your data with a third party we will make sure they respect the security of it and treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.



  1. International transfers

A few of our external third parties who we use to help us carry out the purposes referred to above or to comply with a legal duty are based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see European Commission: Adequacy of the protection of personal data in non-EU countries.
  • Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries.
  • Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US. For further details, see European Commission: EU-US Privacy Shield.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

  1. Data security

Our brilliant techies have helped us to put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and we’ll make absolutely sure we notify you and any applicable regulator of a breach where we are legally required to do so.

  1. Data retention


We might have to hang on to your personal data for a while but we’ll make sure this is only for as long as reasonably necessary to fulfil the purposes we collected it for. We might need to keep it to meet legal, regulatory, tax, accounting or reporting requirements for example. In the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you then we might need to hang on to it slightly longer.

In working out how long we need to retain your data, we will look at the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, not to mention the applicable legal, regulatory, tax, accounting or other requirements.

In some circumstances you can ask us to delete your data: see the ‘Your legal rights’ section below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.



  1. Your legal rights

You’ll have heard of the GDPR. This is a law that gives you certain protections in relation to your personal data. We’ve listed a few of the more common rights below.

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

If you want to exercise any of these rights then let us know and we’ll done our best to help.


We will always try and make sure you can access your personal data or exercise any of your other rights for free. However, we may charge you a fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances. We don’t want this to happen so talk to us if you have any questions before submitting your request. We’re here to help!


We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). We’ll try not to make this too admin heavy but bear with us, it’s a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


We’re fairly busy saving the world but will still try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.



  1. Glossary


Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.


External Third Parties

  • Payment Gateway Services to process your payment;
  • Delivery and Courier Companies to supply your order;
  • Credit Reference & Fraud Prevention Agencies for credit checking and identity verification;
  • Analytics and search engine providers that assist us in the improvement and optimisation of our website and Apps;
  • Build and hosting service providers that help us to maintain the software that runs our website and our Apps. They provide us with reporting statistics, and serve cookies on our behalf to enable any website or Apps personalisation and sign-in functionality. For more information on cookies please see the legal section on our website.
  • Where you opted in to direct marketing, third party advertisers, affiliate marketing agencies and advertising networks engaged by us to select and serve relevant communications to you on our behalf.





You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

  • If you want us to establish the data’s accuracy.
  • Where our use of the data is unlawful but you do not want us to erase it.
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.

You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.


Cookie Policy

Each of our website visitors is as unique as one of our sweaters so we use cookies to distinguish you from other users of our website. Using cookies helps us to provide you with the best possible experience when you’re browsing with us and also helps us to make the site even better.We’re sure you probably know this already but, just in case you don’t, a cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. Further information about cookies can be found at

Similarly, pixels are small single pixel transparent image files. They allow us to know when a visitor has reached our website, and are used in conjunction with cookies. Please rest assured that these files are not viruses, but are useful in helping us to make your web surfing experience better.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to improve your experience and personalise our content for you by remembering your user name and your preferences (for example, your region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and any advertising displayed more aligned with your interests. Having these cookies does not increase the number of adverts you will be shown, but simply makes the adverts you see more relevant. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the reasons we use them in the cookie detail table.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

We think cookies make your visit to our site more quick and easy. However, if you disagree, that’s fine. You can block cookies by activating the setting on your browser that allows you to refuse the setting of some or all cookies. However, just so you’re aware, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our epic site.

Except for essential cookies, all cookies will expire after the browsing session.

While we’ve got you interested in the legal stuff, you might also want to read our Terms & Conditions and Privacy Policy.



The cookie detail table details the cookies used in our website.

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