Total transparency. A tag-tap away.

Click to find out why we want to be as transparent as possible.

100% Transparent

Each sweater has a tag in the hem, made from castor beans and laser-engraved with a unique number. Inside is NFC technology.

A tap of the phone lets you see the full story. Full transparency. The sweater’s full creation journey. From which farms the wool came from, to the name of the person who hand-finished it. Its carbon footprint too. To remind you that everything has an impact. Everything has a story. And your sweater is parts of yours.

Full transparency. Just a tap away.

Sweater provenance

Born in New Zealand — spun in Italy — hand-made in Spain —

Spinning in Italy since 1850.

About our Italian yarn mill.

Our Italian yarn mill

New Zealand wool. Italian yarn.

The mill that spins our New Zealand Merino wool into super-soft, super-tough yarn is Zegna Baruffa Lane Borgosesia in northern Italy. They know what they’re doing. They’ve been at it since 1850. They know how to be sustainable too. The mill runs on 100% renewable energy.

Everything is done in Italy. And as little as possible goes to waste. In 2018, about 70% of their leftover material was reused or recycled. Over 95% of their 757 workers are on a permanent contract. That’s Giancarlo over to the right. He loves his job, almost as much as he does his football.

Born in New Zealand — spun in Italy — hand-Made in Spain —

3D KNITTED & Hand-Finished in Spain

Meet our Spanish knitters.

Our Spanish manufacturer

Meet our Spanish knitters

In the countryside outside Barcelona is Parillu’s. A 25-year-old, second-generation family business run by Josep and his wife Carola. They pride themselves on combining the latest technology with an artisanal touch. They also make wine. It’s nearly as good as their knitting.

They make our sweaters using Japanese Shima Seiki WholeGarment 3D knitting machines. And they finish each one off by hand with a ‘smit mark’ at the back of the collar, using leftover yarn that would otherwise go to waste. Circular thinking. Making each sweater a one-off.